Although the prostate is as small as a walnut, it's a hard nut
to crack - and it's going to take a sledgehammer to do it.
Our campaign aimed to reach up to 96 per cent of men and women
aged over 45 across the UK. This urgent information about prostate
cancer should reach nearly all the men in the UK who are at a high
risk of developing prostate cancer, and their families. The adverts
and the accompanying press activity have informed many thousands
more men about prostate cancer and has raised money to help us:
- find answers by funding research
- support men and provide vital information and lead change
- raise the profile of the disease and improve care
This series of hard-hitting TV, digital and print adverts
appeared in national media from 1 January to 31 March.
Bill Bailey: Sledgehammer
Spoof betting ads
These adverts specifically target men at risk of prostate cancer
at a time when we know lots are engaged - during high profile
sports matches. Thanks must go to Jon Culshaw for giving up his
time to produce these wonderful impressions of famous figures!