Stars of stage and screen pledge support as Daybreak launches Donate A Day initiative

  • 23 May 2011

Simon Cowell, Rod Stewart, Pixie Lott and Paul O'Grady are among the stars that have pledged their support to Daybreak's Donate a Day initiative launching on Monday 23rd May 2011.

The fully interactive initiative will encourage viewers young and old to pledge their time to help a worthy cause or those in need - from doing a neighbour's shopping, transforming a piece of waste ground, decorating a community centre to simply offering an elderly person some company.  And - as part of the initiative viewers will see Adrian Chiles, Christine Bleakley, and other members of the Daybreak presenting team donate their time over the course of the week for various causes.

Adrian will return to Birmingham to spend the day with Age UK, Christine will visit the Teenage Cancer Trust in Cardiff, Dan will teach tennis to inner city kids, Kate will work in a Save the Children store and Dr Hilary will spend the day at a hospice in Exeter.

Stars of Emmerdale and Loose Women will also be donating their time across the week as part of the initiative.

Christine Bleakley said: "Time is precious and in today's busy world it's easy to lose track of what's important around us. Family, friends, the local community and charitable causes could all benefit from a few hours of our time. Daybreak is launching Donate a Day to encourage you to give up a little bit of time to make a big difference.

Simon Cowell said: "I'm urging you lot to support Daybreak's Donate a Day for Children's Hospices.  It will change your life, it will change their lives and I promise you, you won't regret it." He continued, "How important is volunteering?  It's a day of your life and I promise you, you will not regret it."

Paul O'Grady said:  "Donate a Day is a brilliant idea because its aim is to encourage people all over the UK just to give a bit of their time to help someone. So please, whatever you can do, it'll make a difference to people's lives. I am supporting Donate a Day, why don't you?"

As well as pledging to donate their time via www.itv.com/daybreak, viewers will be able to browse the online volunteers' gallery where there will find inspiration on how best they can donate their time.