First team player, Liam Trotter, and captain Paul Robinson in
the 2013/14 Millwall kit.
Prostate Cancer UK, the Official Charity Partner of The Football
League and Millwall took the lead in supporting the cause by
hosting a photo-shoot with its players last July.
The club has a personal interest in the partnership, which sees
the club waive all commercial fees making the sponsorship free for
Both Millwall director Trevor Keyse and the Lions' legendary
former striker Neil Harris, now back on the coaching staff at The
Den, have fought their own battles with male cancers and the
club's fans have already helped to raise upwards of £70,000 for an
appeal set up by Harris to help fight prostate and testicular
Likewise, the club and fans have been active fundraisers for a
number of other charities, including those concerned with breast
Prostate Cancer UK is the leading UK charity in the fight
against male cancer and this partnership means the global profile
of Millwall Football Club can be put to work in raising funds to
combat a killer disease which affects so many football fans, their
families and friends.
Lions CEO Andy Ambler said: "A motto that we have adopted at our
club is 'Football is the answer, not the problem.' There is so much
that we do, and can do more of, which enables Millwall to be a
force for good. We are a family club, and like every
family we know many close to us who have suffered the effects of
Prostate cancer mostly affects men aged over 50. Others at
special risk are men of African and African Caribbean descent, and
also men with a family history of prostate cancer. We can
help get across the urgent message that prostate cancer is
treatable when it's diagnosed early.
If displaying the Prostate Cancer UK logo on our shirts,
providing regular information in our publications and around our
ground, and having health professionals available on matchdays to
discuss issues in an informal setting, helps saves lives, we will
have achieved something even greater than three points on a
Welcoming the Club's free partnership deal - including a year's
joint fundraising effort which aims to raise some £100k to be
divided between the charity and the Millwall FC Community Trust -
Prostate Cancer UK's Mark Bishop said:
"With 250,000 men - enough to fill The Den 12 times over -
living with prostate cancer in the UK, this partnership is a
fantastic opportunity to boost awareness of the disease and net
thousands of pounds to help more men survive it.
Prostate cancer kills one man every hour in the UK and with
African and African Caribbean men three times more likely to get
it, we need to do everything possible to reach into local
communities, like those in Lewisham and Southwark, and crack
Having Millwall Football Club pledge a season to fighting
prostate cancer is a massive statement about how seriously they
take this cause. Together, we mean to make sure everyone at the
club, the fans, local residents and away supporters wise up to the
most common cancer in men and can help us tackle it.
Football is vital to us as a charity because it reaches
thousands of men unreachable by conventional health messages. We're
really proud of what we and Millwall may achieve for men of all
backgrounds in the season ahead."