Channel 4 newsreader, Jon Snow, is urging people across the
Capital to get on their bikes in support of The Prostate Cancer
Charity's Tour Ride in central London.
Jon hopped off his bike to make the special appeal to people in
every borough just ahead of the cycling event, which is taking
place in Westminster this Sunday (18 September), before the final
stage of the professional Tour of Britain race that
The exhilarating 20km route - part of official stage of the Tour
of Britain - will take cyclists on a route past some of the most
iconic landmarks in the Capital whilst raising funds to fight the
most common cancer in men in the UK.
Speaking about the upcoming London Tour Ride, Jon, said: 'Like
most cyclists living and working in London I'm used to enduring
nose to tail vehicles, ear-splitting traffic noise and a fog of
emissions. The Prostate Cancer Charity's London Tour Ride is a
unique opportunity to cycle through silent, traffic-free streets in
the heart of the capital. So sign up! We want riders from every
borough crossing that Tour of Britain finish line in Whitehall.
"Most of us jobbing cyclists will never compete in the UK's most
prestigious race the Tour of Britain, but sign up for the Tour
Ride, it's the next best thing. You'll riding the same route as the
professionals will a couple of hours later, so you're guaranteed to
cross that finish line ahead of that elite international field. The
Tour Rides are a one-off opportunity to have a highly enjoyable,
memorable day following whilst also raising awareness of the most
cancer in men in the UK."
The Charity launched its Tour Ride events, which offer the
opportunity to ride in 'the tracks of the pros' on an official
stage of The Tour of Britain, three years ago, and they have gone
from strength to strength. More than 4,500 people took to two
wheels last year, and the Charity has extended the number of events
it will stage this year from three to five, offering brand new
events in Wales, Scotland and East Anglia. The rides are also
returning to Stoke-on-Trent, as well as the Capital.
Speaking about the upcoming Scotland Tour Ride, Katie Robbins,
Tour of Britain Project Manager at The Prostate Cancer Charity,
says: "The Tour Ride in London offers people of all cycling
abilities the chance to blaze a trail for the professional riders
along the streets of Capital while raising vitals fund to support
the work of The Prostate Cancer Charity.
"Over the past three years, The Prostate Cancer Charity has
developed strong links with professional and amateur cyclists
through our partnership with The Tour of Britain which have been
invaluable in helping us to get many more people thinking about the
For further information, please visit www.tourride.co.uk