Twenty five men and women actors dressed as doctors and nurses
journeyed through London during the morning rush hour this morning
for Prostate Cancer Awareness Month.
In a bid to increase awareness amongst Londoners of the most
common cancer in men, the twenty five 'Doctors and Nurses' donned
part modern, part vintage dress to infiltrate key London sights
across Moorgate, Victoria and Westminster. The group weaved their
way across the capital, using public transport, to spread the word
and raise awareness.
Prostate cancer is the most common cancer in men in the UK.
Despite this, it is a disease which can often strike men 'out of
the blue' due a concerning lack of knowledge about the disease.
Throughout March, The Prostate Cancer Charity is calling on people
across the UK to get involved and show their support for the
250,000 men living with the disease in the UK. Now a special appeal
is going out to Londoners courtesy of the 'Doctors and Nurses' to
ensure that they too are aware of the 37,000 men who are diagnosed
with the disease in the UK each year.
The stunt, which commenced outside the Houses of Parliament at
7am, coincides with The Prostate Cancer Charity's Day of Action (14
March 2012) - where the organisation, with help of some of its
supporters, will lobby MPs about prostate cancer. This year the
theme is 'Quality Care. Everywhere' - this calls for quality
prostate cancer care everywhere in the UK, no matter where a man
The Charity's 'Doctors and Nurses' attracted attention as they
journeyed through key landmarks in the capital during the early
morning rush. The only interactions the group had with their fellow
commuters were 'out of the blue' themed business cards, which were
handed out to busy Londoners.
The business cards display a hashtag (#outoftheblue) on one
side, and on the other a website address (www.prostateaware.org.uk ) encouraging people
to seek more information on the campaign.