Early results from our Sledgehammer Fund have revealed that our TV
and press adverts were remembered by nearly half of UK adults,
significantly increasing awareness of our cause and the disease.
The aim of the campaign, which was fronted by comedian Bill Bailey
and ran from 1 January to 31 March 2013, was to wake up the nation
to the facts about prostate cancer and let everyone know that we
Before the campaign, research showed that only seven per cent of
adults had been aware of us (The Prostate Cancer Charity as was).
Following the campaign that figure has risen to 36 per cent. And it
seems the adverts prompted many of the men and women we reached to
take action. The number of people visiting our website doubled,
with over 130,000 more visitors finding out about the disease and
Our Specialist Nurses helped around
30 per cent more callers than in the same three months the previous
year. And there was a huge increase in calls about signs and
symptoms, suggesting that the campaign has encouraged men to think
about their prostate health and do something about it.
The amount of people ordering our information literature on
prostate cancer went up as well: downloads of information
literature from our website rose by 59 per cent - an increase of
1,000. And the number of orders placed by health professionals for
literature to give to their patients rose by 1,000. That's many,
many more men and women who we have armed with essential facts
about prostate cancer.
The campaign also aimed to raise funds to help us crack prostate
cancer once and for all. One of the ways we boosted donations was
with our Nutcracker Suite; celebrities
joined our fantastic army of volunteers and supporters to smash
walnuts live on webcam for everyone who donated £5 or more by text
or online. So far the total raised directly during the campaign
stands at £155,000, with donations still coming in. And the
knock-on effect of the advertising has started opening more doors
for our Fundraising team.
Chief Executive, Owen Sharp said: "Men and women living in the
UK need to know the facts about prostate cancer. The Sledgehammer
Fund, Prostate Cancer UK's first major mass media campaign, has
raised a significant amount of money, increased awareness of this
horrific disease, and announced our intent to get men's health back
on the agenda. Working together, we can and will help more men
survive prostate cancer and enjoy a better quality of life. Thank
you to everyone who got behind the campaign and supported us."