A special supplement dedicated to prostate cancer, which
appeared in The Times on Wednesday 26 October, has helped to raise
awareness of the disease.
Produced by Raconteur Media, in association with The Prostate
Cancer Charity, the 16-page supplement focused on all aspects of
prostate cancer, from research to treatment options and personal
testimonies on the emotional impact of the disease. It also
highlighted the fact that 'moustache season is open', as men across
the land abandon their razors for the start of Movember. The annual
sponsored moustache-growing event last year raised £11.7 million
for the Charity, Movember's beneficiary partner in the UK.
Owen Sharp gave his perspective on the challenges facing the
cause of prostate cancer as the new Chief Executive of the Charity,
in the foreword to the publication, which is now in its fourth
Max Clifford, long-standing Ambassador for the Charity, wrote a
column for the supplement on his views on the PSA blood test, the
best test currently available to denote a problem with the
prostate. PR consultant Max, was successfully treated for the
disease some years ago, and he campaigns with the Charity to raise
awareness in other men.
The independent publication also featured a host of experts on
prostate cancer discussing issues surrounding the disease.
Owen Sharp said: "The supplement, which has been very well
received by our supporters and key contacts, and, importantly, has
resulted in an increase in calls to the Charity's Helpline, run by
specialist nurses by men wanting to find out more about this
disease. The publication is a great platform for us to engage with
health professionals, opinion leaders, as well as a great
opportunity to reach men, and the women in their lives, who may
have a concern about the disease. To have 16 pages dedicated to not
only raising awareness of prostate cancer, but setting out what the
Charity will be doing to address the inequalities which still
surround this disease has proved to be very positive."
Henrik Kanekrans, of Raconteur Media, said: "Working with
institutions like The Prostate Cancer Charity is central to our
vision at Raconteur, providing a platform to charities or private
companies upon which to communicate their core message within a
relevant editorial environment. We are proud to be able to offer
this solution to creating awareness of such a serious condition,
which affects so many men and their families, and look forward to
working together on future reports."
Read the supplement online