Keyline takes on the Italian Job

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Keyline Builders Merchants, is taking on the challenge of raising over £100,000 for their charity partner, The Prostate Cancer Charity this month in an epic rally inspired by the classic film, The Italian Job.

Twenty Four teams and support vehicles from Keyline, including colleagues, customers and suppliers, joined by teams from within the Travis Perkins Group departed Northfleet in Kent yesterday for a five-day journey through six countries, covering over 1,500 miles. They were joined at the starting line by The Prostate Cancer Charity's ambassador and celebrity builder, Tommy Walsh.

Negotiating the roads with the use of maps and a sense of direction, and leading the way in a Mini Cooper will be Keyline managing director, Andrew Harrison, followed by colleagues in 23 other classic cars. The convoy will navigate its way to Turin facing various challenges along the journey, arriving at Lingotto building and lapping the famous rooftop track constructed by Fiat.

Commenting on the challenge, Andrew Harrison said: "I'm absolutely delighted that so many customers, colleagues and suppliers are supporting our charity partner, The Prostate Cancer Charity who have become very close to all our hearts. Last year we raised over £70,000 for the Charity when our annual Rally saw us drive to Monte Carlo, this year we aim to achieve over £100,000 target for the Italian Job Rally."

Speaking at the start of the Italian Job Rally at Keyline in Northfleet, Kent, celebrity builder and TV presenter Tommy Walsh, said: "I think this is an amazing idea. To make this classic, iconic road trip about raising awareness of prostate cancer and much needed funds for The Prostate Cancer Charity is brilliant.

"Getting men to think about their health is never easy but focusing on their love of cars may be just the way to do it.

"On behalf of The Prostate Cancer Charity I would like to thank everyone at Keyline, Keyline's customers and all those involved in the Italian Job rally for their support. We know that the money raised will make an enormous difference to the 250,000 men in the UK currently living with prostate cancer and I hope that all the teams have great fun and a safe journey to Turin and back."

Last month, Keyline scooped a National Business Charity award for its partnership with The Prostate Cancer Charity. Since November 2009, through multiple fundraising initiatives throughout the Keyline network including a nationwide 'Movember' campaign. Since November 2009, the company; its staff, customers and suppliers have now raised in excess of £200,000.  

Mark Bishop, Director of Fundraising at The Prostate Cancer Charity said: "The commitment by Keyline to raise over £100,000 through the Italian Job Charity Rally, and raise awareness of the most common cancer in men as they make their way across in Europe is magnificent, or should I say magnifico! Their support for the Charity has been amazing and the Italian Job is proof of how, literally, they are willing to go the extra mile when it comes to helping us fight prostate cancer."